crisp copy client facing sharp thinking big ideas forward moving understanding strategic thinking consumer insight integrated tv radio dm print online in time agility campaignability versatility

I have over 12 years agency and freelance experience as a copywriter and creative director. I’ve worked with all kinds of clients and agencies ranging from global brands at a major agency level to dealing direct with local clients producing one-off projects.

agencies include: Wolff Olins (see brand section) Magic Hat (London), Mccann-Erickson (London), Masters Of Branding (New York), A-Vision (London)

I think I invented brand fiction, a style of writing merging copy with fiction and poetry, creating a unique style of brand storytelling.