poetry advertising copy concepts ideas rhyme rhyme fiction lyrics thinking branding spoken flowing words exciting writing talk talk talk hand written read out loud articulate better letters sentence construction understanding branding feeling meaning profound nouns verbs that swerve tickle precise intelligent emotion devotion commotion creative punctuate disseminate write now eat my words

From

To

2005

2010

UK

US

Guy

Dad

Parties

Potties

Writing

Performing and recording

Anything

Everything

Copywriter

Creative director

Only creative

Bigger picture

Better jobs

Better world